Helping small business owners clearly define their customers and build marketing strategies that actually reach them.
FORT WORTH, TX, August 20, 2026 /24-7PressRelease/ — RDS Real Estate continues its ongoing educational video series dedicated to helping entrepreneurs and mom and pop business owners succeed when starting a new business.
In the latest installment, founder Ron Sturgeon joins Rory McGuire of CHC Development to continue the conversation around one of the most important drivers of business success: marketing.
The discussion reinforces a key message from previous episodes, that many small businesses struggle not because of their product or service, but because they do not clearly understand who their customer is or how to effectively reach them.
Sturgeon emphasizes the importance of clearly defining a target customer during the business planning stage, noting that if an entrepreneur cannot clearly describe their customer, the business is likely not ready to move forward. The conversation highlights multiple marketing channels available today, including signage, direct mail, and social media, all of which play a role in reaching different audiences in a competitive marketplace.
McGuire adds perspective from the leasing and development side, pointing out that while traditional word of mouth remains powerful for service based businesses, social media has quickly become one of the most influential marketing tools across many industries. He notes that even professional service providers, including medical practices, are now heavily driven by online visibility and digital engagement.
The episode highlights that successful marketing is not accidental, but intentional, requiring business owners to identify their audience and build a strategy that connects directly with them.
Watch the full video series here: RDS Real Estate Video Series. Stay tuned for more practical insights on starting, running, and growing your business.
About RDS Real Estate
RDS Real Estate is a Fort Worth based commercial real estate firm founded by Ron Sturgeon, specializing in flexible, affordable spaces for small business owners across the Dallas Fort Worth area. With a focus on office warehouse, retail, and workspace solutions, RDS works closely with entrepreneurs to help them find the right location to start, grow, and scale their business. Known for its hands-on approach and real world experience, Ron Sturgeon and the RDS team are committed to supporting mom and pop businesses with straightforward leasing, practical guidance, and spaces designed to work as hard as they do. Need space for your business? Visit our website https://rdsrealestate.com.
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