Supports student-athletes with real dairy milk and engages fans throughout championship weekend
ATLANTA, GA, March 11, 2026 /24-7PressRelease/ — The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, will be on site to support student-athletes and fans at the GHSA / Dr. Ralph Swearngin Basketball State Championships Presented by Breda Pest Management. The organization will distribute nutrient-rich real dairy milk to athletes following each game and share branded giveaways throughout championship weekend, March 11–14, at the Macon Centreplex in Macon, Georgia.
As part of its Milk’s Got Game® initiative, The Dairy Alliance will support athlete recovery by providing real dairy milk after each game. Real dairy milk provides a natural combination of high-quality protein, carbohydrates, and electrolytes that help athletes refuel, rebuild muscle, and rehydrate after intense competition.
“High-level performance requires proper nutrition and recovery,” said Joanne Engelhardt-Risko, Chief Marketing Officer at The Dairy Alliance. “Real dairy milk provides athletes with complete, high-quality protein along with natural electrolytes and carbohydrates that support strength, endurance, and recovery. We’re proud to support these student-athletes as they compete at the highest level and celebrate the Georgia dairy farm families who help fuel their success.”
Mayfield Dairy will supply milk for the championships, ensuring student-athletes have access to real dairy milk immediately following their games.
In addition to fueling athletes, The Dairy Alliance will connect with fans and families throughout the championship weekend by distributing branded swag and sharing information about the nutritional benefits of real dairy milk.
“The GHSA is proud to continue its partnership with The Dairy Alliance in support of student-athletes across Georgia,” said Jorge Cimadevilla, GHSA Partnerships General Manager. “Their presence at the GHSA Basketball Championships—including distributing milk to student-athletes and engaging with fans—demonstrates their ongoing commitment to promoting proper nutrition and supporting school communities. Partnerships like this help advance our mission of fostering healthy, competitive, and well-rounded athletic programs, and we’re excited to see the continued impact across our schools.”
Through partnerships like the GHSA Basketball State Championships, The Dairy Alliance continues its mission to support youth athletics and active communities across the Southeast. The organization connects dairy farm families with student-athletes, schools, and fans while highlighting how real dairy milk supports performance both on and off the court.
To learn more about The Dairy Alliance, visit https://thedairyalliance.com or follow @TheDairyAlliance on Facebook or Instagram.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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